Google Analytics is a free website analysis tool that provides details about your website or mobile app traffic. It is the most widely used web analytics service on the Internet. We Communications uses Google Analytics data to check on the health of our website, development marketing strategies and site improvements.
Get Access to Reports
Campbell University school web contributors and administrators may have direct access to their site analytics and/or receive monthly/quarterly email reports.
Campbell University administrative department web contributors and administrators may request monthly/quarterly email reports.
- Login to Google Analytics
- Video Tutorials | Tutorial videos for Google Analytics
- Google Analytics Help Center | Instructions for creating and analyzing reports
- Google URL Builder | Add tracking parameters to your email, digital ad, and newsletter campaigns
Common Analytics Terms
A pageview is a single instance of a page being loaded by a desktop or mobile browser. If a user reloads the page, this counts as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded.
A unique pageview groups pageviews generated by the same user during the same session. A session ends after the user has been inactive on the site for 30 minutes.
Avg. Time on Page
The way that Google Analytics calculates average time on a site is by subtracting the timestamps between the first and the last pageview of a visit. If a visitor to your site bounced, they by definition only had one pageview.
Bounce rate is the percentage of visits in which the person left your site from the entrance (landing) page (they left the site from the same page they entered it on). Essentially, a visitor viewed a single page, then left the website.
For general content pages with high bounce rates (over 70%), consider improving your content for search engine optimization (SEO). Pages with large images and calls to action cards may have links to other campbell.edu subdomains, which are considered a different website by Google Analytics. This can make it appear that these pages have high bounce rates. Web Communications monitors these pages to be sure they are usable and working as effectively as possible.
Access Custom Dashboards
We created dashboards to help you access your most critical data to help you better assess your school/departmental website as a marketing tool. The dashboards include most viewed pages, average time on page, visitor geolocation, referral sources, and social media engagement.
To view these dashboard(s) after logging in to Analytics, do the following in the left Admin panel:
Click Customization > Click Dashboards > Select the dashboard you wish to view
Example of a Basic Dashboard