The Google Analytics Campaign URL Builder tool allows you to easily add campaign parameters to URLs so you can track custom campaigns in Google Analytics.

Best Practices

Best Uses: Manual Email Marketing Distribution

The URL builder is particularly important when sending emails through systems that don't provide customizable/trackable URLs like Microsoft Outlook.

If you use Mailchimp or similar tools, you only need to add site's Google Analytics tracking code to your email application's account to track your campaigns more efficiently. Please submit a ticket to the web team for assistance.

Naming Conventions

Use lowercase naming.
Google Analytics may see "Newsletter" and "newsletter" as two different mediums. UCOMM prefers lowercase.

Use underscores and number dates.
For consistency and to avoid issues with spaces, always add underscores. If you want to include dates in the name, use numbers for dates instead of names of months.

  • Avoid using: April 2019 CUSOM newsletter
  • Use: 042019_cusom_newsletter

Do Nots

Do not use short redirect URLs for the builder.
Go to the webpage, copy and paste the original URL into the builder. The reason why this is important is short/redirected URLs break on Facebook. You should only use the original page link.


Test before distributed the final campaigns

Test your custom URL after you create it by copying-pasting into the browser. You should also test by sending a copy of an email campaign to yourself BEFORE you send it out to recipients. Click the campaign links as well as any other links to be sure they all work properly.