Why it’s important
- Users scan, rather than read, web content.
- Important information should be placed first so it’s seen
- Small, well-organized “chunks” of content improve clarity & retention
- Plain language works best
Put important information first: who, what, when, where, why & how
- Particularly important for Event Calendar postings
- Users come to the site to accomplish a task.
- Using plain language in web writing increases user understanding.
- Avoid jargon, acronyms, and abbreviations wherever possible.
- If absolutely necessary to the content, explain or define terms and abbreviations on their first use.
Avoid use of “click here” or "here" as hyperlinks
- Use of “click here” as link text is a significant accessibility violation
- Vision-impaired users’ screen readers can’t get significant content from “click here” links.
- Many of our web visitors are mobile users; they "tap" links, instead of "click" links.
- Use action-oriented links that make it clear what the next step will be. See the following examples:
Create web content that is effectively and efficiently manageable given available resources.
Example: “Since 1979, …” instead of “For 38 years, …”
Since 1979, Campbell has also partnered with Tunku Abdul Rahman College in Kuala Lumpur, Malaysia, to offer a Bachelor of Science degree.