Calendar Policy &
Posting your events to the online calendar will help draw people to your events. It's an important step in your event planning and communication process.
The Campbell University online calendar is meant to be a useful tool focused on events happening at and/or sponsored by the University. Additionally, the calendar serves as an online tool to disseminate information about University-related events to the local media for publicity purposes.
The Campbell University events calendar provides information about Campbell-related events only. Members of the University Communications & Marketing staff will make all judgments to include or not include submitted requests for calendar entries on the basis of the following:
- Sponsored by Campbell University or an
entity or partner organization of the
University or by an authorized student
- Held on a Campbell University
- Presented by a Campbell University faculty
member, administrator, or University
representative if held off campus in a
location not affiliated with the
The calendar will not include any events that fail to adhere to the University’s drug and alcohol policy or which involve expressions of partisan points of view, except with regards to titles and descriptions of education events designed to facilitate open dialogue.
If you have questions about the calendar and its guidelines, email email@example.com.
Practices for Adding Events
Types of Events to Add
The event has many types of events from visitation dates to alumni luncheons. All of these events have something in common, they are of interest to a large group of individuals from prospective students, current students, parents/visitors, faculty/staff and alumni. Here are some examples of events that you can add to the calendar:
- Campbell-hosted training or
workshops for faculty &
- Admissions-related events to attract students to your school
or program such as information
sessions, visitation days and open
- Academic-related events including registration dates,
graduation dates and school
- Campbell-hosted conferences and
seminars of interest to
campus community or external
audiences such as CURE, Pastor's
Health Summit and the Carolinas
- Alumni & Campaign
events such as
homecoming, freshman convocation,
fraternity and sorority
- Student Life events such as
freshman convocation, fraternity
and sorority recruitment,
counseling services events, Family
Weekend, and concerts
- Campus recreation events such as fitness, intramural
sports and outdoor recreation
- Athletic events including
basketball, football, baseball and
- Career Services events including job fairs and career
- Fine Arts (Music, Theater, and
Your title should be clear enough that if a web visitor saw the title in an event feed, they would have an understanding of what the event is about.
Good title examples
The examples below give clear idea of who the event is for and an idea of the purpose:
- CPHS All Programs Virtual Fair
- Fraternity and Sorority Life Meet
- Cape Fear Alumni Cookout
Poor title examples
The examples below give no context for what the event is about or the audience for the event:
- Virtual Fair
- Meet & Greet
- Registration Begins
A minimum of 2-3 sentences should added to describe each event that is added to the calendar. Break up longer descriptions with bullets to help users scan and find information quickly. This description area should also include links to relevant campbell.edu pages.
- Keep description short and easy to
scan. Use a minimum of 2 sentences.
There is no maximum of sentences, but
if more than a paragraph break up into
bullets and sections.
- Spell out acronyms on first use
- Check your spelling
- Add registration and resource links as buttons or
basic text links
- Use "click here" for hyperlinks. Use
descriptive, action words instead.
Example: "Register Online" or "View
the Homecoming Brochure"
- Underline words. Bold instead.
Due to copyright laws, images on campbell.edu must be original content or considered public domain (free from copyright). Publishing an image that you do not own could result in a cease and desist letter.
- Keep it professional.
- Ensure images are reflective of an
institution of higher
- Include alt tags (for
accessibility and SEO). An alt tag
is text associated with an image.
It is not seen by the user, but is
readable by search engines.