Table of Contents

  1. Calendar Policy & Guidelines
  2. Best Practices for Adding Events

Calendar Policy & Guidelines

Posting your events to the online calendar will help draw people to your events. It's an important step in your event planning and communication process.

The Campbell University online calendar is meant to be a useful tool focused on events happening at and/or sponsored by the University. Additionally, the calendar serves as an online tool to disseminate information about University-related events to the local media for publicity purposes.

The Campbell University events calendar provides information about Campbell-related events only. Members of the University Communications & Marketing staff will make all judgments to include or not include submitted requests for calendar entries on the basis of the following:

  • Sponsored by Campbell University or an entity or partner organization of the University or by an authorized student organization.
  • Held on a Campbell University campus.
  • Presented by a Campbell University faculty member, administrator, or University representative if held off campus in a location not affiliated with the University.
The calendar will not include any events that fail to adhere to the University’s drug and alcohol policy or which involve expressions of partisan points of view, except with regards to titles and descriptions of education events designed to facilitate open dialogue.

If you have questions about the calendar and its guidelines, email

Best Practices for Adding Events

Types of Events to Add

The event has many types of events from visitation dates to alumni luncheons. All of these events have something in common, they are of interest to a large group of individuals from prospective students, current students, parents/visitors, faculty/staff and alumni. Here are some examples of events that you can add to the calendar:

  • Campbell-hosted training or workshops for faculty & staff
  • Admissions-related events to attract students to your school or program such as information sessions, visitation days and open houses
  • Academic-related events including registration dates, graduation dates and school closings
  • Campbell-hosted conferences and seminars of interest to campus community or external audiences such as CURE, Pastor's Health Summit and the Carolinas Psychology Conference
  • Alumni & Campaign events such as homecoming, freshman convocation, fraternity and sorority recruitment
  • Student Life events such as freshman convocation, fraternity and sorority recruitment, counseling services events, Family Weekend, and concerts
  • Campus recreation events such as fitness, intramural sports and outdoor recreation events
  • Athletic events including basketball, football, baseball and track
  • Career Services events including job fairs and career workshops
  • Fine Arts (Music, Theater, and Art) events

Event Titles

Your title should be clear enough that if a web visitor saw the title in an event feed, they would have an understanding of what the event is about.

Good title examples
The examples below give clear idea of who the event is for and an idea of the purpose:

  • CPHS All Programs Virtual Fair
  • Fraternity and Sorority Life Meet & Greet
  • Cape Fear Alumni Cookout
Poor title examples
The examples below give no context for what the event is about or the audience for the event:

  • Virtual Fair
  • Meet & Greet
  • Cookout
  • Registration Begins

Event Descriptions

A minimum of 2-3 sentences should added to describe each event that is added to the calendar. Break up longer descriptions with bullets to help users scan and find information quickly. This description area should also include links to relevant pages.

  • Keep description short and easy to scan. Use a minimum of 2 sentences. There is no maximum of sentences, but if more than a paragraph break up into bullets and sections.
  • Spell out acronyms on first use
  • Check your spelling
  • Add registration and resource links as buttons or basic text links

  • Use "click here" for hyperlinks. Use descriptive, action words instead. Example: "Register Online" or "View the Homecoming Brochure"
  • Underline words. Bold instead.



Due to copyright laws, images on must be original content or considered public domain (free from copyright). Publishing an image that you do not own could result in a cease and desist letter.

  • Keep it professional.
  • Ensure images are reflective of an institution of higher education.
  • Include alt tags (for accessibility and SEO). An alt tag is text associated with an image. It is not seen by the user, but is readable by search engines.